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Simone made the leap from a classic 9-5 to self-employment when they joined Celeste at The Conscious Kitchen. They were working in sustainable food consulting and loved working with food entrepreneurs, but there was something missing. Their passion started early, climbing trees and studying snakes, and took them to study Environment & Business at the University of Waterloo and then to the non-profit world. Now working with their partner Celeste, they love being able to practice sustainability with each purchase from a local farm and to shape the direction of a business.

Simone’s favourite thing when helping entrepreneurs is to get grounded in the financials of a business. With a love for numbers and analytics, bookkeeping is something that brings them great joy! By making sense of the books, Simone strives to give business owners the knowledge and tools to build a business that supports the business owners, employees, and community. Their goal is to help build sustainable businesses that don’t lead to burnout, because they have seen it happen far too often!

Simone has been in the consulting world for a number of years, and knows that financials don’t have to be complicated and can be the basis for great decisions and community contributions. They believe credibility comes from experience and understanding, not degrees and awards.


This episode is sponsored by:

AGI Storm FX takes the guesswork out of seed treating.

Building on the success of previous models, the key functions of the AGI STORM FX have been refined through consultation with our current users. The AGI STORM FX has been engineered for accuracy, flexibility and mobility, gentle seed handling and easy clean-out, all while reducing user exposure.

Unlike other seed treaters, the AGI STORM FX accurately measures untreated seed directly from the bin, precisely meters and applies the seed treatment, gently mixes the seed for consistent, even coverage and then transfers the treated seed into the truck, ready to plant. The simplified process provided by the AGI STORM FX reduces user exposure, making in-the-yard seed treating safe, simple and convenient while giving you total control over the seed treating process.

To learn more about the Storm FX head to aggrowth.com