Episode 170 – Micro Cultivation, Processing & Cannabis Education with Serena Donovan

Micro Cultivation, Processing & Cannabis Education

with Serena Donovan

Available for download on

iTunes | Spotify | CastBox | STICHER

*The content shared in this episode includes cannabis education and is intended for an adult audience.

Serena Donovan has been married to her husband, Ian Donovan, since 2009, where they farm in Mossleigh, Alberta. Over the years, the blended family of 5 children has grown to include significant others and 5 grandchildren. Serena has been a proud farmer’s wife, offering assistance on the farm where needed in the busy times of seeding and harvest and supporting her husband in all areas of farming. In 2019, Serena began building her indoor cannabis facility, bringing farming indoors all year long. In February 2020, Because You Cann was the 2nd micro cultivation license issued in Alberta by Health Canada and the 25th in the nation. She is proud to have her daughter and son-in-law involved in the cannabis cultivation/processing facility, working with their team of local women from the area.

In 2022, Serena expanded her cannabis businesses to include the MaryJane Manor, the 1st Cannabis Boutique Hotel in Canada. Having experienced judgement surrounding the stigma of cannabis and being a medical cannabis patient, she built out the hotel with the purpose of reducing the occurrence of negative stigma others may face in their cannabis consumption. The MaryJane Manor focuses on Serena’s passion for cannabis education, health & wellness and empowering women in a judgement-free zone. The MaryJane Manor is open to the public and available for retreats, corporate functions, cannabis weddings and educational programs.

Serena opened the Because You Cann Cannabis dispensary, where she sells her cannabis products grown a few miles up the road. She is very thankful that her stepsons have stepped up to help run the dispensary, bringing multiple family members into multiple roles in her businesses.

Through the various businesses Serena has built, she is able to offer tours of the cannabis facility and has products for purchase at the dispensary, which has fully integrated her businesses.

Cannabis may be a very untraditional crop to many, but Serena is a proud farmer!


Today’s rapid-fire segment is brought to by FCC.

FCC empowers the next generation to find their place in the Canadian agriculture industry with financing, advisory services, transition resources and networking opportunities. If you’re under 40, this is the opportunity you’ve been looking for. Learn more at fcc.ca/next-generation

Calling all new and emerging content creators in BC and Alberta! In case you haven’t heard of STORYHIVE, they’ve been supporting storytellers in Western Canada since 2013. This year, they’re celebrating their 10th anniversary with their biggest edition yet. The STORYHIVE Anniversary Documentary Edition is funding 80 short documentaries on any local story you are passionate about! You could get $20,000 in production funding, training and mentorship and distribution on TELUS Optik TV and Stream+.

If you live in BC or Alberta and you have an idea for a short documentary, now is the time to send in your pitch!

Send in your application by February 28 at STORYHIVE.com/apply. Your Story, Your Narrative.


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Email hello@wildrosefarmer.com to connect and learn more!

Shop Our Sponsors SHOP WildRoseFarmer All proceeds from the shop directly support the show! | KL Skin Naturals Use promo code wildrose10 to save 10% off your order | | Market your farm with Local Line go.localline.ca/ruralwoman | Organic Tan Use promo code RURALWOMAN15 to save 15% off your order | The Cultivating Capital Course Use discount code ruralwomanpodcast to save $20 off the course | Randell Nicole Digital Designs Build your farm or ranch logo, create cohesive branding materials for your business, or build that website you’ve been thinking about with Randell Nicole Designs | First Saturday Lime use coupon code ruralwoman to save 20% off your order


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Katelyn Duban

Katelyn Duban

Farmer | Podcast Host | Coach

Welcome to Wild Rose Farmer! My name is Katelyn Duban and I am a first generation female farmer in Southern Alberta, Canada. I married into agriculture back in 2016 to my multigenerational farmer husband, affectionately known as Mr. Wild Rose Farmer. We live and grow on our families certified organic grain and oilseed operation. In the Spring and Summer seasons, I raise a small herd of meat goats and have previously raised bottle calves as well.

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The Rural Woman Podcast Team



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