On this week’s episode of The Rural Woman Podcast™, you’ll meet Kendall Ballantine.
At the age of 27, Kendall ditched the power suits of her corporate career, as Director of Operations in grocery supply chain, for a life in gumboots on the farm when she opened her business Central Park Farms.
Fast forward eight years later, Central Park Farms employs a small team and is a growing direct-to-consumer producer of beef, pork, and chicken supplying the Metro Vancouver market.
Through her business, Marketing For Farmers, Kendall provides mentorship and education to farmers and ranchers throughout North America, giving them the tools to grow their businesses online.
For full show notes, including links mentioned in the show, head over to wildrosefarmer.com/174
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THIS WEEK’S DISCUSSIONS:
[15:00] Consumer Misconceptions
[20:52] Sizing of Operations Between Different Provinces
[24:34] Marketing & Pricing with Customers
[35:14] All About “Marketing for Farmers” Give Back From Kendall
[40:44] Rapid Fire
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